Providing frequently unique solutions, and advice to small businesses in corporate communication, web marketing, naming, social media, Brand Positioning, SEO.

Marketing on a budget

Your Ego is not the best salesperson - Image of a PIE that conveys the concept Problem, Interest, Essentials.
Content Marketing

Your Ego is not the best salesperson!

An ego-driven approach to sales harms success. Big brands sell emotions, identity, and values. Small businesses can sell by solving problems, meeting interests, and satisfying essential needs with the P.I.E. approach. Read on to learn how to bake your PIE.

May 12, 2023
Advertising on a tight budget - Image of a man typing on laptop with icons of social media and business.
Marketing

Advertising on a tight budget

The article discusses the importance of having a backup plan for lean times before investing in advertising. Small businesses should consider if they have the resources to survive declining sales and notice signs of an impending demand collapse.

May 8, 2023
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