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How to find customers? Create something that does not esist.

How to find customers? Create something that does not esist.

Are you itching to start your own venture, develop something truly valuable to people, and make a positive impact in individuals’ lives? Going solo sounds great, but what’s your end goal? You need to build something from the ground up to attract customers willing to pay for what you provide.

Your Ego is not the best salesperson - Image of a PIE that conveys the concept Problem, Interest, Essentials.

Your Ego is not the best salesperson!

An ego-driven approach to sales harms success. Big brands sell emotions, identity, and values. Small businesses can sell by solving problems, meeting interests, and satisfying essential needs with the P.I.E. approach. Read on to learn how to bake your PIE.

Advertising on a tight budget - Image of a man typing on laptop with icons of social media and business.

Advertising on a tight budget

The article discusses the importance of having a backup plan for lean times before investing in advertising. Small businesses should consider if they have the resources to survive declining sales and notice signs of an impending demand collapse.

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