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Advertising on a tight budget - Image of a man typing on laptop with icons of social media and business.

Advertising on a tight budget

The article discusses the importance of having a backup plan for lean times before investing in advertising. Small businesses should consider if they have the resources to survive declining sales and notice signs of an impending demand collapse.

Marketing advertising and speed - Image of a woman standing still in the middle of a busy crowd.

Marketing, Advertising, and Speed.

The belief that generates the most harmful consequences for small businesses is that speed is capable of compensating for the lack of knowledge, culture, experience, skill, creativity, critical thinking, foresight, vision, introspection.

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