An ego-driven approach to sales harms success. Big brands sell emotions, identity, and values. Small businesses can sell by solving problems, meeting interests, and satisfying essential needs with the P.I.E. approach. Read on to learn how to bake your PIE.
The article discusses the importance of having a backup plan for lean times before investing in advertising. Small businesses should consider if they have the resources to survive declining sales and notice signs of an impending demand collapse.
The belief that generates the most harmful consequences for small businesses is that speed is capable of compensating for the lack of knowledge, culture, experience, skill, creativity, critical thinking, foresight, vision, introspection.